Client: Sunny Side Up
Work: Brand identity framework, naming, positioning and digital design for a live music concert
Location: Hong Kong
Date: 2021

Meanwhile was born as a transitional event during uncertain times. A time when the need to reflect, ramble and even wander was at its peak. The extension of the letter 'h' in meanwhile was to depict this exact emotion.The graphics for the assets are tactile, warm and human, to foster a sense of connection and capture the feeling of celebration and camaraderie.

Social Assets

Meanwhile Logo

Street Posters

MTR posters


Event Day